Shoprite celebrates Namibian products for Independence

Shoprite celebrates Namibian products for IndependenceThousands of dollars in shopping vouchers awarded Buy local, Everybody Wins Namibian’, as this will help stimulate our economy ...” Rosvita Amuthenu; Winner; “With my winning vouchers, I will continue buying

local products and I encourage more people to prioritize buying ‘Proudly

Yochanaan Coetzee

Namibians usually celebrate Independence Day with strong feelings of love for

their country, along with a jubilant sense of nationalism and patriotic pride.

To celebrate the joyous occasion, Shoprite Namibia came up with an innovative

idea to reward their loyal clientele while generating awareness to buy Namibian

products to support growth at home in the years to come.

The prizes included seven whopping N$31 000 shopping vouchers, which could

easily give an average family some serious independence on their groceries for

the year.

“It is absolutely life-changing to win such a useful prize,” says winner Rosvita

Amuthenu, a recently graduated nurse who has been struggling to find

employment.

“Having not to stress or struggle with groceries for the year to come, takes a

tremendous burden off my family and will allow us to focus on saving and

investing in other areas of our lives, while not compromising on nutrition or

personal care.”

Promoting patriotic products

All shoppers had to do to enter, was purchase some proudly Namibian products,

and WhatsApp a photo of their purchase and receipt.

Over a seven-day period, Shoprite surprised lucky winners with N$31 000 in

shopping vouchers every day.

“At first I thought it was a scam when they called to inform me that I’d won. It just

sounded too good to be true. Thankfully, I saw my name announced as a winner

of Shoprite’s Facebook page and I was immediately overjoyed,” Amethenu added.

“I usually make a point of purchasing locally-made products as the quality and

affordability are always attractive and it just gives that unmistakable taste of home.

“With my winning vouchers, I will continue to support local products and I

encourage more people to prioritize buying ‘Proudly Namibian’, as this will help

stimulate our economy and grow local businesses that can than employ more

Namibians.

“Something so simple as making sure that items in your trolley are local, can have

a beneficial ripple effect throughout our economy. I commend Shoprite for shining

a spotlight on this, especially during our Independence month,” she says.