We are okay after all After such a long week of searching for local clothing brands I came to the realisation that the Namibian youth are actually not “sleeping” as assumed to be by so many. I mean, we have those that opt to be on the streets because they detest school, or those that would rather sit at home and drink because of their surnames. But that alone is a story on its own for another day chommie. You will be so shocked to know that there are over 40 local clothing brands countrywide. People joining forces to eradicate poverty out of their lanes, those that want to unite the country through clothing, and in really smart and innovative ways. Although there are all these unique ways of staying out of trouble if I may say, there are those that have no idea what they are doing. I noticed that many of these owners just want a shortcut to fame and decide to paste their name of a plain white tee and conclude to be the ‘Adidas’ of Namibia. Some, on the other hand just like following others and they don’t want to be left behind and settle on making their friends by Jet Stores’ T-shirts at a higher price than usual to make a quick buck. Not sure of how far that mentality will take you or how many friends will have to buy the same clothing over and over.
Many are succeeding in this industry that’s becoming very popular and the future looks blooming bright. But we mos live in Namibia where people will try to zula your last dollar or life for nothing in return and that’s a culture we need to kill. The love for God, things must stop guys. Approximately three brand owners spoke about how people (not customers) always want free gear before buying which is absolutely not true! Who knows how Louis Vuitton started his clothing business? I want to believe he didn’t succeed because of the free tops and shirts he gave away.
All in all I want to wish all these local designers the best in their careers and have their brands international someday! Lets Harambee and support our brothers and sisters guys. And for those that want to start their own clothing line someday, be creative and innovative. We don’t need more T-shirts from Jet with funny slogans from bored varsity students, arikana.
June Shimuoshili
june@namibiansun.com