Help the Paralympics team Last week, it was reported that the Namibia Paralympics team is struggling to raise funds in order for them to participate in the world championships.
The lack of funding in sports has become a terminal illness in Namibia. It is worse than metastasis in cancer tumours.
All the sports codes in the country are facing a torrid time which threatens their participation in global events.
Last year, the Paralympics team brought gold and silver medals from the Rio Paralympics games.
The country was jumping for joy because our sons and daughters delivered spectacular results.
It however came as a surprise to me to learn that after such a great 2016 for the team, they are struggling to raise funds for the world championships.
The government has continued to fail our athletes even if they carry the hopes of this great nation at global spectacles.
Corporate Namibia should be ashamed of reading such news in the media.
It is such a shame that even with so many big companies in the country, we are struggling to raise money for our athletes.
I do not want to be misinterpreted here because I do know that there are some corporate companies doing their best to keep sports off the lifesaving machine with their financial oxygen.
Companies like Namibia Breweries Limited, MTC, NamPower, FNB, Standard Bank and Bank Windhoek to name a few, have been doing their utmost best to keep the hopes and dreams of young sport people alive.
I do however believe that they are not the only companies that are based in this beautiful country.
There are so many black owned companies milking money from the citizens without ploughing back into the society.
Many will agree with me that Chinese owned companies in this country are on the increase.
With that said, one hardly hears that a Chinese company has sponsored a sports code or an individual seeking for assistance.
All their profits are being exported back their countries in order to benefit their people.
The Namibian government has indeed failed to regulate the Chinese and many other multinational companies.
I want to urge any individual reading this opinion to step up and help the Paralympics team.
It is important that they invest into these young and vibrant athletes who can become global stars.
We have to realise that sports can actually reduce poverty and therefore must be a priority to many people who live in Namibia.
My advice to the sports codes administrators is that they must recruit professional marketing personnel.
I have observed that many of our sports codes lack the marketing skills to attract various sponsors.
A person like Ananias Shikongo who just won gold medals in almost every competition he entered must have had a global sponsor by now.
Athletes in Kenya, Ethiopia and South Africa who win world competitions get sponsorships from multinational companies.
They become brand ambassadors of big companies like Nike and Adidas, to name a few.
These athletes appear on television adverts all over the world. They make enough money to sustain themselves and their families.
However, it appears as if the Namibia Paralympics Committee or the Ministry of sports failed to open a similar door for our Paralympics gold medallist.
As a country, we tend to celebrate the victories of the athletes in the first days of their triumphs.
After these celebrations are over, people go back to their normal lives as if nothing important has happened.
I can tell you that other countries have the energy to celebrate their athletes for a lifetime.
It is time that we as Namibians and the corporate world change our approach towards sports.
The truth is that whatever affects individuals will trickle down to the ignorant corporate world one day.
This can happen because if many of these sport individuals are unable to make money, they will also not be able to afford what the corporate world sells or offer as services.
Jesse Jackson Kauraisa