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The event will reinforce the value and importance of Namibian artists in the community. It is scheduled to take place on 28 July and 1 December at the Goethe-Institut.
It will engage both local and international artists to find new avenues for the exposure and the sale of their work.
There also numerous networking opportunities and collaborations in the offing, and artists are encouraged to create their own mini events and exhibitions within their display spaces.
“The local art community will be enriched by the workshops we give that teach them how to best display their craft and promote it for sale, both locally and internationally,” Muhammed said.
“The main audience we are targeting with this event is art collectors and enthusiasts, both locally and internationally. This is the group that is most interested in purchasing local artwork, and many are looking to expand their existing collections. This audience can include private collectors, art galleries, and potentially other artists.”
Muhammed said they hope to also draw families and groups of adolescents, who want to attend for the performances, food market, workshops, and kid-centred events.
“Families are often looking for the type of events where everyone will be entertained, from the children to the adults. The kids and adults alike will learn about Namibian artists currently working, and learn to appreciate the different disciplines of art on showcase,” Muhammed said.
Adults can purchase artwork for their homes and adolescents will be able to purchase smaller pieces, such as jewellery.
Corporations can also attend the fair for various reasons - as a client outing, to show their support for the arts, to raise funds for a charitable cause, to purchase artwork for their offices and to simply enjoy a fun-filled art filled day.
Any local art explosion would not be complete without a VIP auction, where 50% of the proceeds from the pieces sold will go to charity.
“The call for a workshop proposal ends tomorrow, while the deadline for booking artist exhibition stalls is 1 June and the call for food vendors' deadline is 15 June. All the application forms are available on our social media pages and everyone is welcome to apply,” said Muhammed.