Standard Bank, Danric treats BMW clients Standard Bank, in collaboration with Danric Auto, recently hosted an exclusive Drive along Day for some of its clients.
The ride along is part of the Bank's Feel the Love campaign during the month of love, during which time the bank reaches out to its customers by running a VAF campaign to boost vehicle sales and upgrades by offering Prime less 1.25%.
Richard Wahl, the dealer principal at Danric Auto, hailed the collaboration with the bank, stressing that it would better the relationship between the bank and the dealer and drive the value chain for the customers.
“The core of our brand value is joy as we want our customers to climb off their BMW with a smile, backed up with a good deal. The customer can't be served without the bank and therefore the level of innovative partnerships and ideas between the dealer and the bank strengthens those relationships,” he explained.
Wahl pointed out that the biggest pressure on middle-income class is disposable income and there is a need to breach that affordability, which is being done by offering the Prime, less 1.25%.
“The (BMW) brand offers people something to strive for and realising their dream of driving a BMW. Customers must drive the car to get a feel for it”.
The motor dealerships BMW clients were treated to a test drive of an exclusive range of BMW vehicles and some of them won exclusive BMW promotional items.
The customers in attendance managed to raise an impressive N$1 205 for the Buy-a-Brick campaign on the day.
STAFF REPORTER
The ride along is part of the Bank's Feel the Love campaign during the month of love, during which time the bank reaches out to its customers by running a VAF campaign to boost vehicle sales and upgrades by offering Prime less 1.25%.
Richard Wahl, the dealer principal at Danric Auto, hailed the collaboration with the bank, stressing that it would better the relationship between the bank and the dealer and drive the value chain for the customers.
“The core of our brand value is joy as we want our customers to climb off their BMW with a smile, backed up with a good deal. The customer can't be served without the bank and therefore the level of innovative partnerships and ideas between the dealer and the bank strengthens those relationships,” he explained.
Wahl pointed out that the biggest pressure on middle-income class is disposable income and there is a need to breach that affordability, which is being done by offering the Prime, less 1.25%.
“The (BMW) brand offers people something to strive for and realising their dream of driving a BMW. Customers must drive the car to get a feel for it”.
The motor dealerships BMW clients were treated to a test drive of an exclusive range of BMW vehicles and some of them won exclusive BMW promotional items.
The customers in attendance managed to raise an impressive N$1 205 for the Buy-a-Brick campaign on the day.
STAFF REPORTER