Exploring Namibia in a day

Exploring Namibia in a day In the period running up to Christmas the new digital campaign by the Namibia Tourism Board (NTB) “Namibia in a Day” is well underway, allowing Namibians and visitors a way in which to find adventure wherever they may be during the holiday season.

The main component of the campaign is a fun, interactive quiz game gauging a player's location and interest before suggesting an activity in the area. It aims to boost interest in local tourism while educating people about other interesting things to do in and around the various towns and regions.

With nearly 1 500 unique visitors to the quiz game, a many more discovering the NTB's website and exploring the features that can be found on there, the campaign is set to continue well into the New Year, and offering Namibians an opportunity to upload any hidden gems they found while on holiday.

Along with over 100 activities, places of interest and sights already loaded for Namibia according to location, levels of fitness and levels of adventure, the campaign also calls on users to upload and add their own favourites for others to be able to explore.

This is done by simply accessing the game from either www.namibiainaday.com or visiting it from the links on the NTB website, choosing to add an activity, before giving it a short title and adding a short description.

From here, administrators double-check the added activity to see that it is a valid addition, before making it 'live', at which time it becomes part of the other suggestions.

“From the time of launch, we received a lot of positive feedback regarding the game, and thanks to the digital nature, we were able to take on board some suggestions which we continue to implement in order to give the Namibian people a game they can be proud of,” says Fillemon Shifotoka, online marketing officer at NTB.

According to Shifotoka, the NTB's mission is to market and develop tourism to and within Namibia, and it believes that the “Namibia in a Day” campaign will help positively influence the perception Namibians have of the country by showing them the myriad of experiences open to them.

“We also urge small community-based projects, or those offering something interesting to visitors in their area, to visit the game and to add their voice. For instance, if you have a community project that can be visited, which serves as an outlet for local arts and crafts, you should add it,” Shifotoka added, “as this can help generate some visitors and sales.” With the campaign expected to run until mid-2017, NTB urged all Namibians to make use of this opportunity and to share what they love about Namibia with the world through this fun, interactive platform.



STAFF REPORTER