Helping SMEs to growNMH, Namibian Sun launch Project Kwafela Namibian Sun''s Kwafela campaign seeks to promote small business development in the country. Small and medium-sized enterprises in Namibia face many challenges, especially when it comes to growth and value addition.
It is against this background that Namibian Sun and Namibia Media Holdings (NMH) have come up with an initiative which seeks to promote and highlight the need for greater recognition of home-grown SMEs considering the role they play in the Namibian economy.
This initiative, called Kwafela, is the first of its kind and will help SMEs to market their businesses, products and services in Namibian Sun''s classified section.
Namibian entrepreneurs from all 14 regions now have an opportunity to showcase what they can offer to the market - be it local or international - by making use of this platform.
“Small business represents the heart of our economy. We all have the responsibility to help build this sector.
“Namibia Media Holdings and Namibian Sun are committed to give the SME sector public exposure of their products and services to expand their business in Namibia and beyond.
“We are proud to work with government and local authorities to Kwafela SMEs who are registered as such with government,” said NMH CEO Albe Botha.
SMEs will also be listed on arguably the biggest online portal in Namibia, My.Na, where products, businesses and services are advertised.
“Our advertising exposure is not only in the print media, but all businesses are listed on My.Na online platforms as well. Their services can be found by any person connected to the internet. This online service is free of charge,” added Botha.
According to Botha, NMH is involved in many other projects promoting Namibia, which include the Namibia Town of the Year competition.
“Promoting and supporting SMEs in our 38 towns is part of our commitment in promoting Namibian towns and their SMEs through Kwafela. We therefore are working with local authorities to help promote the SME sector in their respective communities.”
Who qualifies?
Any small business registered with the Ministry of Industrialisation, Trade and SME Development automatically qualifies for this initiative.
Businesses from a particular town will be listed in Namibian Sun''s classifieds section. This will be done on a rotational basis, which means no town or region will enjoy more placements than others.
Some SMEs will also be profiled in Namibian Sun and Ewi lyaNooli.
Our marketing team will visit towns to explain this concept to prospective clients and the authorities.
The first listing next week will start with businesses from Okahandja and Oshakati.
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