Finding where to go this holiday at your finger tipsThe Namibia tourism Board has much bigger and better ways of how to find places to visit via cell phones. Just in time for the December holidays, the Namibia Tourism Board (NTB) has launched a fun and interactive mobile friendly campaign enticing travellers to explore the Land of the Brave. NTB launches mobile holiday campaignAccording to the NTB, the “Namibia in a Day” campaign aims to lure locals to travel more inside the country by exploring various activities available in and around various cities and towns.
The campaign revolves around an interactive quiz game that, through a series of fun questions, can determine your personality, what you like and provides an activity or place of interest to explore in Namibia based on the type of person you are. According to NTB, the idea came from a realisation that apart from larger attractions like the Etosha National Park, Sossusvlei and the Fish River Canyon, a need exists for a platform on which Namibians can find and showcase their own ‘special’ ways of enjoying the country.
This can be either by sitting down for a local delicatessen in a local village, finding a relatively unknown common area for walkers and cyclists in Windhoek or enjoying a special community-based tour of the informal settlements.
According to NTB, if players feel that they have something they enjoy doing, and would like to share it, they can easily upload the activity for others to find.
Along with the quiz game “Namibia in a Day, Proudest Picks” refers to the magnificent choice of activities that can be found around the country, the campaign is mostly digitally driven and therefore, makes it possible for anyone around the country to take part.
“With Namibia in a Day, we worked with our digital agency to create a mobile-friendly platform from where each and every one of us can explore the sights and sounds of what’s going on around us, whether it’s a walking trail, a local sight worth exploring, a joyful experience, a local hangout or, perhaps just their favourite place and time to sit and watch the world go by. This means that when you’re planning your weekend or are looking for something interesting to do, wherever in the country you are, you can explore all the options around you and with a few easy clicks, find out exactly what it’s about,” said Rebekka Amadhila, NTB’s Manager of Online and Digital Marketing.
To make sure that small and large tourism-orientated businesses can also benefit from the “Namibia in a Day” campaign, if a business offers any services related to an activity, they can link their business listing to the result. For instance, if there’s an activity such as exploring the bay of Walvis Bay, if a business gives guided tours, that business and others who offer guided tours can go to the activity and link their businesses to it.
In regards to quality control, campaign administrators will work in the background to approve all entries and ensure that the campaign offers only the best options and results.
According to Digu //Naobeb, CEO of NTB, apart from creating a fun, interactive platform to showcase what the country has to offer, the “Namibia in a Day” campaign is also a huge step towards enabling broad base participation of Namibians in the tourism industry and creates a platform from which smaller operators and providers can get their services recognised.
The website can be found at www.namibiainaday.com or at http://activities.my.na/
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