MTC lauds TobiasMobile Telecommunications Limited (MTC) says that its investment in boxing is a true reflection of what corporate support can do to the wonders of sport. Return in sport investment positive Chief Human Capital & Corporate Affairs Officer at MTC, Tim Ekandjo, has revealed that MTC is impressed with its return on investment with its involvement in the MTC Nestor Sunshine Boxing & Fitness Academy.MTC sponsors the academy with N$3.2 million annually and has signed a three-year agreement with the MTC Sunshine Academy.
“We are impressed by their professionalism and how organised they are when approaching every fight. Their marketing strategy is effective, they have established excellent relationships with all media houses and importantly gotten the media interested in not just reporting on fights but also enjoying the fights live while reporting. Clearly boxing has become the number one sports in Namibia,” Ekandjo said.
Ekandjo further added that the company is happy with the record crowds each of their fights attract which reflects the quality that Tobias''s stable has.
“We are well aware that boxing is an expensive sport, but one that people continue to enjoy and I have no doubt that it has become the number one sport of interest and attendance in the country.
“When we get involved in any sports code, our immediate interest is never that of assessing the sports codes performance because we always take a long term view, but with the MTC Sunshine Academy we continue to get results.
“They have done incredibly well given our population and limited resources to place Namibia comfortably amongst the best performing boxing nations in the world. They have already successfully produced three world titles and two world champions,” he said.
Tobias has staged various international and African champions including the biggest unification bouts in the history of African and international boxing, and was recently awarded the Best Promoter in Africa award by the World Boxing Organisation.
Eight of their boxers are rated amongst the best in the world with star world ratings, and Julius “Blue Machine” Indongo is about to make history by fighting for a double world title on 3 December this year, in Russia.
“The quality of their product has attracted the interest of Africa''s biggest sports channel SuperSport, and their fights continue to go live on NBC, and these incredible achievements matter to us, because not only does it allow us to celebrate Namibia''s boxing talent, but it also allows us to create role models, create unity, and re-emphasise the importance of sports as an important platform for nation building.”
Sports Reporter