A new sun rises over Sanlam

A new sun rises over SanlamSanlam reboots ‘Live with confidence’ - it’s not only their new motto, but it’s also their promise to you MICHELLINE NAWATISES

Last month Sanlam Namibia launched their rebooted business brand at the Am Weinberg Hotel with a new motto: ‘Live with confidence.’

‘Live with confidence’ is more than just a slogan.

It’s their hope for every man, woman and child in Namibia and across this continent. And it’s a promise to every one of their clients—a promise that tomorrow will be okay, no matter what it may bring.

Group CEO, Tertius Stears explained that the company’s mission is to empower their clients and their families and to safeguard their future and their goals.

He explained that knowing one is prepared for the challenges that may come, gives a person the chance to access new possibilities, to grow and reach new potential.

“To live with hope, with purpose. This is what it means to live with confidence.”

He believes that Sanlam’s new branding is perfectly timed.

“At a time when global confidence is at an all-time low, Sanlam’s bold proposition is a welcome encouragement to the weary,” he said.

Stears stressed that not only is Sanlam the biggest non-banking financial service provider on the African continent, “but for over 100 years we have been investing in financial freedom and uplifting communities in which we operate. Empowering generations to be financially confident, secure and prosperous is not a new pursuit of ours, it is one we are simply giving new expression to.”

He added that "regardless of who you are, or where you are on your financial journey", Sanlam can help boost the confidence of clients.

“Financial confidence is the catalyst for a life of security and prosperity."

Since 1928, the Sanlam group in Namibia has evolved from a traditional life insurance company to a broad-based diversified financial services provider that specialises in insurance, financial planning, retirement, investments and wealth.