Dealing in leather

Dealing in leatherMohenn – the new leather brand on the market Being like everyone else sucks, but in the pursuit of ultimate style, it's not always easy to find what you need to make sure that you aesthetically separate yourself from the rest. From wallets, duffle bags, back packs, fanny packs and everything in between, Mohenn has all the leather accessories you need to stay fresh. Speaking to tjil, founder of the Mohenn brand Oiva Muronga said Mohenn has been around for about two years now but he is only going to officially launch it in August this year at Swakopmund.

Muronga mentioned that they now have a Namibian supplier of raw material but before they used to source their leather outside the country. “Having a Namibian supplier has made our work easier but most importantly, we want all our products to be proudly made in Namibia by Namibians.”

With Mohenn, Muronga said he wants to bring vintage style back in fashion. “Leather accessories were quite big and popular during the 80s and 90s and because I love the art, music and fashion of that era I am on a quest to sustain that trend,” said Muronga.

Describing how Mohenn products stand out, Muronga stressed that Mohenn is a very unique brand adding that he has seen his competitors' leather and does not come close to his. He said that he may be in the same industry with others but he has identified his own market, thus he is running his own race. “Other companies have shiny leather, I just make use of leather that is soft but strong and maintains the vintage feel,” he said.

His dream for Mohenn entails establishing a proper structure with various departments to run the business. It is against this background that he recently teamed up with public relations specialist Kalistu Mukoroli to handle Mohenn's PR. Muronga believes in business there are divisions that one is good at and other divisions where one needs to source help. “I am a sales person by profession but I am not necessarily the best in public relations so I needed someone with a good connection to the media and Mukoroli is that person.”

“He has been of the best help to me and my brand as he has managed to create good exposure in this short time we have been working together,” added Muronga.

Mukoroli said he is excited to work with Mohenn and is confident that together they are going to disrupt the industry. Mukoroli stated that he is eager to help and guide upcoming talents in the creative space.

With his industry expertise, Mukoroli said he knew from the get go how to promote this brand.

“It is accessories so it falls under fashion, thus I knew already what approach to take, where to do product placements for clients to buy and what type of activities to execute with the brand,” said Mukoroli.

Currently the majority of people who purchase Mohenn accessories are based at Swakopmund and Walvis Bay; it is for this reason that the public relations team is pressed to create brand awareness all over the country. “With the strategies we have been implementing, Mohenn's clients are becoming diverse and we are trying to ensure that the accessories are readily available in most towns,” said Mukoroli.

MICHAEL KAYUNDE