Talent factory takes offNamibians given a platform Three Namibians form part of a group of creative pioneers from diverse backgrounds, who will infiltrate the market and improve African storytelling. The MultiChoice Talent Factory Academy (MTFA) is the culmination of hard work, numerous consultations with partners and governing institutions, interviewing hopeful candidates and the construction of an institution that will nurture a new generation of African creatives.
Hosted by Namibia's very own David Mbeha and Zambian actress Mwaka Mugala, the MTFA the official launch event was held recently.
No dull moment was in sight as those in attendance were entertained by various performers such as acrobats from Mozambique, fire-blowers from Zambia, a beat-boxer from Zimbabwe and Namibia's very own contemporary street dancer, Aishe Lenga.
The MTFA is MultiChoice Africa's new corporate social value (CSV) initiative aimed at developing emerging TV and film talent, while promoting an enabling environment for the growth of local content production.
The rollout will consist of three phases - a training academy, a talent portal as well as master classes.
A massive undertaking that includes partnerships with the University of Zambia and the higher education and ZAMCOM, will culminate in a 12-month apprenticeship and qualification in the creative industry.
The 20 students hail from Angola, Botswana, Malawi, Mozambique, Namibia, Zambia and Zimbabwe, who will produce television and film content to be aired across the M-Net channels.
MultiChoice's purpose is to use the power of entertainment to enrich the lives of its African viewers and the MTFA will be an instrument for local filmmakers to tell the stories that make us uniquely African.
Academy director, Berry Lwando, emphasised that the programme is not about delivering a certificate.
The MTFA will not only ensure a pool of experienced young creatives, but also improve the quality of local programming. By accepting the invitation to attend the groundbreaking milestone, information minister Stanley Simaata had the opportunity to be one of the first to view the academy and its facilities.
“The potential (local content) needs to be maximised because at the moment there is a high degree of foreign content, yet we can produce our own.
“Through this programme we will be able to produce and harness the required talent that will go and plough back into the industry,” Simaata said.
Namibian representatives Toivo Ashivudhi, Esther Beukes and Sally Jason have taken the challenge head-on, as classes and assignments have commenced.
The three have been actively involved and trained in aspects of media - Toivo in 3D animation, Sally in online and radio media and Ester in the performing arts.
“We are in a privileged space where we are part of a generation that has access to technology and expertise elements that form an important part of not only quality story-making but quality productions,” Sally said.
The three Namibians form part of a group of creative pioneers from diverse backgrounds, who will infiltrate the market and improve African storytelling.
Hosted by Namibia's very own David Mbeha and Zambian actress Mwaka Mugala, the MTFA the official launch event was held recently.
No dull moment was in sight as those in attendance were entertained by various performers such as acrobats from Mozambique, fire-blowers from Zambia, a beat-boxer from Zimbabwe and Namibia's very own contemporary street dancer, Aishe Lenga.
The MTFA is MultiChoice Africa's new corporate social value (CSV) initiative aimed at developing emerging TV and film talent, while promoting an enabling environment for the growth of local content production.
The rollout will consist of three phases - a training academy, a talent portal as well as master classes.
A massive undertaking that includes partnerships with the University of Zambia and the higher education and ZAMCOM, will culminate in a 12-month apprenticeship and qualification in the creative industry.
The 20 students hail from Angola, Botswana, Malawi, Mozambique, Namibia, Zambia and Zimbabwe, who will produce television and film content to be aired across the M-Net channels.
MultiChoice's purpose is to use the power of entertainment to enrich the lives of its African viewers and the MTFA will be an instrument for local filmmakers to tell the stories that make us uniquely African.
Academy director, Berry Lwando, emphasised that the programme is not about delivering a certificate.
The MTFA will not only ensure a pool of experienced young creatives, but also improve the quality of local programming. By accepting the invitation to attend the groundbreaking milestone, information minister Stanley Simaata had the opportunity to be one of the first to view the academy and its facilities.
“The potential (local content) needs to be maximised because at the moment there is a high degree of foreign content, yet we can produce our own.
“Through this programme we will be able to produce and harness the required talent that will go and plough back into the industry,” Simaata said.
Namibian representatives Toivo Ashivudhi, Esther Beukes and Sally Jason have taken the challenge head-on, as classes and assignments have commenced.
The three have been actively involved and trained in aspects of media - Toivo in 3D animation, Sally in online and radio media and Ester in the performing arts.
“We are in a privileged space where we are part of a generation that has access to technology and expertise elements that form an important part of not only quality story-making but quality productions,” Sally said.
The three Namibians form part of a group of creative pioneers from diverse backgrounds, who will infiltrate the market and improve African storytelling.