Netiquette for public figuresBetter to be safe then never A social media expert shares do's and don'ts for public figures on digital platforms. As the internet evolves and plays an ever-more important role in our lives, social media platforms like Facebook and Twitter have become an effective way to get the word out about what you are doing. Tjil spoke to a social media whiz who preferred anonymity on etiquette for creatives.
Over the last few years we have seen plenty examples of people and organisations who have found themselves in hot water over posts they made (Penny Sparrow) or ad campaigns that were deemed as racist (the Dove campaign).
The expert acknowledges the fact that everyone has the freedom of speech but says dehumanising remarks can damage a brand - which is the most important thing to an artist.
“Ultimately this can slow down your career because no corporate company will want to do business or be associated with you.
“This you should keep in mind before clicking send,” he said.
Social media platforms are created for people to express, market, advertise or advocate for whatever issue they feel passionate about.
The expert says more especially for artists, social media platforms are great because they offer a space where artists can connect with their followers.
“Each person's rights end where the other person's starts.
“Under our constitution, freedom of speech is guaranteed even to artists.
However when an artist uses words that are deemed as tribalistic or racist, this will get you into trouble especially in the Namibian context,” he says.
The social media guru urges entertainers and the general public alike to think before they post and to be professional at all times.
“If you as an artist want to be taken seriously, you need to learn public relations and this simply means learning what, when, where and how to express yourself on public platforms,” he concluded.
June Shimuoshili
Over the last few years we have seen plenty examples of people and organisations who have found themselves in hot water over posts they made (Penny Sparrow) or ad campaigns that were deemed as racist (the Dove campaign).
The expert acknowledges the fact that everyone has the freedom of speech but says dehumanising remarks can damage a brand - which is the most important thing to an artist.
“Ultimately this can slow down your career because no corporate company will want to do business or be associated with you.
“This you should keep in mind before clicking send,” he said.
Social media platforms are created for people to express, market, advertise or advocate for whatever issue they feel passionate about.
The expert says more especially for artists, social media platforms are great because they offer a space where artists can connect with their followers.
“Each person's rights end where the other person's starts.
“Under our constitution, freedom of speech is guaranteed even to artists.
However when an artist uses words that are deemed as tribalistic or racist, this will get you into trouble especially in the Namibian context,” he says.
The social media guru urges entertainers and the general public alike to think before they post and to be professional at all times.
“If you as an artist want to be taken seriously, you need to learn public relations and this simply means learning what, when, where and how to express yourself on public platforms,” he concluded.
June Shimuoshili