From cleaner to business ownerSheer determination the secret of her success Selma Jonas did not let her humble beginnings as a cleaner stop her from owning a travel and tourism business. Seven years ago, Namibian entrepreneur Selma Jonas started a tourism business named Namibia Express Travel Tours and Information Centre. The story of the sole owner, Jonas, is one of determination.
Jonass' story is of humble beginnings. Her career in hospitality and tourism started 23 years ago when she worked at a local hotel during school holidays.
“I started off as a cleaner and then a waitress. When I eventually matriculated from Academia High School, I was offered a fulltime job as a switchboard operator,” said Jonas. She strived for success and was subsequently promoted to banqueting and conference coordinator and later to receptionist.
“I enjoyed working, but decided to further my experience. I resigned from the hotel and joined a clothing retail group as branch manager in Keetmanshoop and later Karasburg,” Jonas said. With retail experience under her belt, Jonas joined a chain of tourism companies as a reservations consultant for six years. She became an expert in the field of hospitality, travel and tourism.
“It is my passion and talent,” she said.
Jonas faced many challenges when she opened her own business in 2010. At the time she lacked financial discipline and proper business planning skills.
“I have been a Bank Windhoek customer for the past 23 years. I love the bank's culture and customer service. Since I approached the emerging small and medium small enterprises branch, my business has grown tremendously. I am psychologically and financially matured due to the advice I received from the emerging and small medium enterprises team,” said Jonas.
According to Jonas, obtaining finance is one of the major challenges small and medium enterprises face. “My experience, as the owner of a small and medium enterprise, is that most of us suffer silently because we are scared to fail. We do not want to approach the banks and we also do not have our documents in order,” said Jonas.
“My advice to entrepreneurs is that they should stand up and approach financial institutions,” she said. Jonas added that business people should know that it is only through good financial discipline and ethics that a business can succeed.
STAFF REPORTER
Jonass' story is of humble beginnings. Her career in hospitality and tourism started 23 years ago when she worked at a local hotel during school holidays.
“I started off as a cleaner and then a waitress. When I eventually matriculated from Academia High School, I was offered a fulltime job as a switchboard operator,” said Jonas. She strived for success and was subsequently promoted to banqueting and conference coordinator and later to receptionist.
“I enjoyed working, but decided to further my experience. I resigned from the hotel and joined a clothing retail group as branch manager in Keetmanshoop and later Karasburg,” Jonas said. With retail experience under her belt, Jonas joined a chain of tourism companies as a reservations consultant for six years. She became an expert in the field of hospitality, travel and tourism.
“It is my passion and talent,” she said.
Jonas faced many challenges when she opened her own business in 2010. At the time she lacked financial discipline and proper business planning skills.
“I have been a Bank Windhoek customer for the past 23 years. I love the bank's culture and customer service. Since I approached the emerging small and medium small enterprises branch, my business has grown tremendously. I am psychologically and financially matured due to the advice I received from the emerging and small medium enterprises team,” said Jonas.
According to Jonas, obtaining finance is one of the major challenges small and medium enterprises face. “My experience, as the owner of a small and medium enterprise, is that most of us suffer silently because we are scared to fail. We do not want to approach the banks and we also do not have our documents in order,” said Jonas.
“My advice to entrepreneurs is that they should stand up and approach financial institutions,” she said. Jonas added that business people should know that it is only through good financial discipline and ethics that a business can succeed.
STAFF REPORTER